Best early Prime Day deals on Amazon Fire TVs: Get a new 4K TV for $100

By Kaylyn McKenna, Lily Rose

July 10, 2023 / 9:30 AM / Essentials

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Sick of your old TV? We've got good news. You can find a great deal on a customer-loved smart TV right now. You don't even need to wait until Amazon Prime Day 2023 to shop smart TV discounts. The retailer has already slashed the price on a number of 4K TVs, Amazon Fire TVs and more must-have screens ahead of Prime Day 2023. There's even one you can buy for just $100.

Keep reading to discover the best TV deals we've found on top-rated models at Amazon. 

Top products in this article:

43" Amazon Fire TV Omni series 4K smart TV, $100 (reduced from $400)

55" Amazon Fire TV 4-Series 4K smart TV, $340 (reduced from $520)

Save big on a new Amazon Fire smart TV now. These televisions all have the Amazon Fire TV operating system built in, so streaming all you favorite shows and movies will be snap. Plus, these TVs are all Alexa-ready -- you can operate them by voice command with an Alexa-based smart home device (such as the Amazon Echo).

This Amazon Fire TV offers a 4K UHD resolution display and enhanced color and clarity thanks to Dolby Vision. The TV also supports voice control with Amazon Alexa. Get the 43-inch model for 75% off with this invite-only deal. Go to the product page and request an invitation now if you're hoping to score this exclusive savings on Prime Day.

43" Amazon Fire TV Omni series 4K smart TV, $100 (reduced from $400)

The Amazon Fire TV 4-Series 4K smart TV is a mid-size television that's the ideal size for many living rooms. The device comes with a Fire TV Alexa voice remote; use it to find favorite apps, movies and shows, check the weather and more. Right now, Amazon Prime subscribers can score the TV for 35% off. 

55" Amazon Fire TV 4-Series 4K smart TV, $340 (reduced from $520)

The Amazon Fire TV offers a 4K experience with support for Dolby Vision, HDR 10 and HLG. This smart TV is a must-have for Alexa owners. You can go entirely remote-free and ask Alexa to play live TV, stream your favorite TV shows and movies, check sports scores, set timers and reminders, start video calls and more.

The Amazon Fire TV Omni series gives you access to over one million movies and TV episodes, plus the streaming platforms you subscribe to. Want to broadcast whatever's on your phone right into your living room? Use the TV's Airplay function to share videos, photos and music from your compatible smart devices to your Fire TV. 

The Amazon Fire TV Omni series is available in multiple sizes. Prices vary. 

55" Amazon Fire TV Omni series 4K smart TV, $430 (reduced from $560) 

65" Amazon Fire TV Omni series 4K smart TV, $560 (reduced from $830)

You can score a great discount on Amazon's newest TV, the Amazon Fire TV Omni QLED Series. The TV features a QLED display with Dolby Vision IQ. It has an adaptive brightness feature to adjust the picture based on the lighting in the room. Plus, it doubles as an Echo with Amazon Alexa built in. 

Like the super trendy Samsung "The Frame" TV, these TVs act as a piece of wall art when not in use.  

65" Amazon Fire Omni QLED TV, $600 (reduced from $800)

Save on bestselling TVs from LG, Samsung and more. All of these top-rated TVs have a four-star rating or higher and include tons of positive customer reviews. 

Samsung's "The Frame" is one of the hottest TVs of 2023 -- it's wildly popular with CBS Essentials readers. This TV can transform into a piece of art when you're not streaming your favorite TV shows. "The Frame" smart TV has a built-in motion sensor that displays your favorite pieces of art in 4K resolution whenever you enter the room.  

This QLED TV produces 100 percent color volume in the DCI-P3 color space (that's the format for most cinema screens and HDR movies for television). That means colors on this TV will be vivid and true-to-life. 

Prices vary by size. Right now you'll get the best deal on the 75-inch model.

75" Samsung "The Frame" QLED 4K TV, $2,448 (reduced from $2,998)

Right now, you can save big on the 4.6-star-rated Insignia 4K TV with built-in Fire TV and DTS Studio Sound. Enjoy your favorite movies in stunning 4K resolution and access thousands of shows with Amazon Fire TV built-in.

55-inch Insignia Class F30 Series LED 4K UHD smart Fire TV: $230 (reduced from $450)

This smart TV features a brilliant OLED display and a 120 Hz refresh rate. It also uses AI technology to detect changes in scenes and genres, adjusting the display accordingly. This LG TV upgrades your home cinema experience with Cinema HDR, Dolby Vision IQ and Dolby Atmos. It includes built-in access to Netflix, Prime Video, Apple TV+, Disney+ and LG channels. 

55" LG OLED C2 series 4K TV, $1,297 (reduced from $1,500) 

65" LG OLED C2 series 4K TV, $1,497 (reduced from $1,900)

65" Samsung OLED S95B Series 4K smart TV: $1,598

Samsung primarily makes QLED TVs, but this Samsung S95B Series 4K smart TV is an excellent OLED option. With roughly 8.3 million self-illuminating pixels, this TV offers limitless contrast and excellent adjustable lighting. The TV's AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos sound and expertly upscaled 4K. 

65" Samsung OLED S95B Series 4K smart TV, $1,598 (reduced from $1,798)

Amazon Prime Day is an annual two-day sales event that will run July 11-12, 2023. The e-commerce giant puts tons of top-selling products on sale exclusively for Amazon Prime subscribers. Prime Day is an excellent opportunity for shoppers to score brand-name tech (including cell phones, laptops and computers, tablets and TVs) , kitchen appliances, home goods, furniture, clothing, tools, toys, beauty products, and more at Black Friday-like prices.

Other retailers will be running competing Amazon Prime Day sales. Walmart, for example, has announced it will be holding its Walmart Plus Week sale that starts on July 10.

There's no need to wait until then to score great deals, though. Check out these early Amazon Prime Day deals on top brands for you and your family. And be sure to check out even more great Prime Day deals to shop, handpicked by our friends at ETOnline and CBS Sports Essentials.

Kaylyn McKenna is an expert on deals, travel, luggage, home and more for CBS Essentials. When she's not scouring the internet for the best deals on new luggage or robot vacuums, she spends time with her goldendoodle, Harley, our resident canine correspondent and dog treat expert.

First published on July 10, 2023 / 9:30 AM